Our Story

All startups have an origin story. Some more interesting than others. But If you want to trace the roots of BeeHero, you have to go back to a time where Friends ruled TV, and some dude called Jeff had just started a small company in his garage. Yep, it’s the 90’s!

A Chance Meeting Led to a Meeting of the Minds

In a small town in rural Israel, Itai Kanot was learning how to be a beekeeper from his father, and by the time he was attending Reichman University, he had been a beekeeper most of his life. As it turned out, RUNI’s pioneering approach to interdisciplinary education would be the spark that ignited BeeHero. Where else would a beekeeper, a cybersecurity polymath and a data science student find themselves in the same class?

The Story of Almond Pollination

From the almond groves of California's Central Valley to the frost-kissed sheds of Idaho, we traverse landscapes and seasons to bring you a story seldom told. This video invites you on an awe-inspiring odyssey, where billions of blossoms burst into life and the air resonates with the hypnotic drone of pollinators. Experience the spectacle of one of the largest pollination events on our planet, told through the lens of BeeHero. Witness how every bee, visiting thousands of flowers a day, transforms simple blossoms into the food that graces our tables.